CITIZEN Eco-Drive AU1040-08E Stainless Steel Watch

CITIZEN
Shokosha Watch Factory, the predecessor of Citizen, was established in 1918, after the end of World War I. At that time, pocket watches were the mainstream in Japan. At the time, pocket watches were the mainstream in Japan, relying on imports for half of the domestic market share, with the other half coming from Hattori Watch Co. (Seiko) produced them. Switzerland and the U.S. accounted for 80% of the world's total production, and the U.S., with its "high volume" production, was the "quality It was also the time when the company overtook "Switzerland for design and style" and reigned as the top of the watch industry. The first Shokosha watch was a pocket watch named "Citizen", which became the company name later. To eliminate interchangeability of parts, we deliberately used our own screws, and to achieve independence as a domestic watchmaker. The company was born in 1930, at the height of the Great Depression. In 1930, in the midst of the Great Depression, Citizen Co. The company was in the midst of a full-scale transition from the mainstream pocket watch era to the wristwatch. Ltd. introduced its first wristwatch in its first year of existence. The first wristwatch was modeled after an inexpensive wristwatch called the Swiss Premier Kit, but The products that followed gradually adopted a more upscale orientation. In 1948, the company name was changed to Dainippon Watch Co. Ltd." as the company's name. After the war, as wristwatches changed from analog to digital and from mechanical to quartz, Citizen The company began to expand overseas in earnest around 1960, and grew by leaps and bounds. As a result, the company became the world's largest manufacturer of watches in 1993, and in April 2007, it was established as a holding company, called CITIZEN HOLDINGS was established and continues to this day.